Meet Jaspar the Dreamy Elephant. He’s the UK’s first baby bonding and attachment companion which lets you record your own voice. As a new parent, you’ll know that hearing your voice builds the bond between you and your baby like nothing else. There’s nothing that comforts your baby the same way. We often imagine that newborn babies need peace and quiet to fall asleep. In fact, babies feel happier and more comforted if they’re surrounded by gentle sounds, especially ones that ‘mimic’ sounds they experienced constantly in the womb.

The sound of your voice means a sounder, deeper sleep, and a stronger, deeper bond – for both you and your baby.